The Edit: An Introduction To Apivita

A few weeks back the lovely guys over at Apivita sent me one hefty parcel of goodies over to try out and after a good few weeks of working my way through I thought it was about time I picked out a few to show you guys. Apivita are a Greek brand and their aim is to produce natural and effective skincare products, so needless to say they had my attention from the start. As a whole, I really like Apivita as a brand, and although I’m not head over heels with every single item, there’s definitely something for everyone…

Let’s start with one of the new loves of my haircare life: The Apivita Volumising Shampoo*. This gives my hair so much lift at the roots and just leaves it sitting nicer each day. After trialling a fair few shampoos recently I realised I kept on going back to this one, and I’ve used it in every hair wash for a good three weeks now. It’s 87% natural which sounds good but my one peeve is that it still contains SLS – saying that, there are very few good shampoos which are SLS and this makes my hair look amazing so I can’t complain too much. It was sent alongside the shine and revitalising conditioner* – a nice little product but it smells far too lemony/zesty for my liking!

Hair talk out the way, let’s get on to skincare… Apivita masks are the one thing I really like to get excited about – ever since trying their moisturising and nourishing mask with honey a few years ago  I was very excited to try the Express Beauty Mask with Green Clay*. Very similar to the out of trouble charcoal mask by Origins, this helps to unclog pores and leaves you with clear, uncongested skins. It’s also mint green which is very fun.

And then there’s the Natural Serum with aloe and hyaluronic acid*. My skin is pretty settled at the moment in terms of being dry/dehydrated, but in the winter I can see this being used on a daily basis. Free from parabens, silicones and mineral oil amongst a whole hot of other ingredients you’d rather be without, it’s a nice natural option to add to your skincare routine. It also smells like holidays which I just lurveee. Apivita also do shower gels and cleansers, and whilst I wasn’t head over heels with the Cleansing Gel for Oily/Combination skin*, I ‘m incredibly close to ordering the Lavender and Almond shower gel – boyfriend, if you’re reading, take note 😉 – but alas, that will have to wait until payday.

I have to say on this occasion, Apivita didn’t disappoint. Any shampoo that knocks a bumble and bumble shampoo off my radar is pretty special, so much so I’ve been browsing other types of shampoos on the M&S Beauty website. If you’re interested in the products you can pick them up from there or from the Apivita website.

*PR Samples


  1. Izzy
    29 May 2013 / 1:07 pm

    I've never seen these before, but the brand sounds really nice :)xo

  2. Talisa Tossell
    29 May 2013 / 1:23 pm

    Amazing post!

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  3. kia
    29 May 2013 / 1:46 pm

    always love discovering new brands, thank you 🙂 x

  4. Cassie
    29 May 2013 / 2:14 pm

    I have been using Apivita for years (im Greek!) and i truly love this brand!I use the Creamy Face & Eye Foam Cleanser with Lavander and Olive (amazing for taking eye make up off and all make up!), the Aquavita moisturiser,the Hydration serum and i also religiously use the Relaxing Bodylotion and the Euphoria body scrub!
    I love their products,they are natural, full of goodness and they dont test on animals!

  5. Amy
    29 May 2013 / 2:34 pm

    I've not heard of Apivita before, the serum sounds wonderful, love a bit of nice acid x

    Amy / srslylou

  6. Anonymous
    29 May 2013 / 3:06 pm

    I've heard of Aptiva before, but never tried anything, although I will be picking up a few sachets of the masks to try out! Love how much effort your putting into your blog lately with almost daily posts and interesting brands-keep it up Suzie, will always read your blog! 🙂 x

  7. CatrinTeleri
    29 May 2013 / 3:07 pm

    Apivita are brilliant!

  8. jennie
    29 May 2013 / 3:35 pm

    I've been hearing a lot of good things about Apivita products recently, I'll have to have a little look at them! Great post <3

    Jennie xo |

  9. So-Oh-Phee
    29 May 2013 / 3:59 pm

    I've not heard too much about Apivita, but it sounds like a great brand! I'm definitely after one of those face masks now.

    Sophie | An Arrangement of Notes

  10. Katie
    29 May 2013 / 4:27 pm

    I love their face masks!

    And Katie / Beauty & LIfestyle x

  11. Maddy
    29 May 2013 / 4:50 pm

    I haven't heard of them before but I definitely want to go and buy some of their things now though! xxx

    Maddy from UNSTITCHEDD 

  12. Anonymous
    29 May 2013 / 6:09 pm


  13. J4mieJohnston
    29 May 2013 / 7:19 pm

    I've never heard of Apivita before, but this blog post gives off the impression that they're amazing! I'm glad I now (sort of) know about their products 🙂

    Jamie ♥

  14. Kelly
    29 May 2013 / 8:32 pm

    I've never heard of Apivita….but I'm very interested in trying their natural serum. AND the mask!! I would love to try that mint green mask!

  15. Holly Skelton
    30 May 2013 / 6:33 am

    This range looks amazing I am interested to try their hair and skin care so I will have a look on M&S 🙂 Holly xx

  16. Tree Mushroom
    30 May 2013 / 8:45 pm

    Definitely going to try the shampoo.


  17. Jessie-Ann Lewis
    31 May 2013 / 8:09 pm

    Ooh, this sounds lovely! I'll have to give it a try:)

  18. Natassa
    14 Jun 2013 / 2:01 pm

    You should try Korres products they are awesome , can be pricey some times but they worth the money!!!